00:01

00:01, the first minute of the story.

Featuring a small 00:01 print on the front and a large hand-drawn “Still letting the plot load” artwork across the back, this piece represents the beginning before everything makes sense. The moment where something has started, but the story is still loading.

Made from premium 100% combed cotton with a heavyweight 280 g/m² feel, the t-shirt is soft, structured and substantial without feeling too heavy. Its boxy oversized fit, dropped shoulders and loose silhouette create an effortless shape designed for everyday wear.

A piece for the first chapter.

For the moment before the plot begins to make sense.

Made by time. Worn by you.

Wash inside out in cold water on a gentle cycle with mild detergent.

Do not bleach, soak, rub or wring.

Wash with like-coloured garments.

Hang dry and avoid direct sunlight.

Iron, steam or tumble dry at low temperature, maximum 30ºC / 90ºF.